In October of last year, Azalia Loza accompanied her daughter who was getting her hair done at a local beauty salon in town. After the appointment, Azalia looked around and saw potential. The quiet, calm streets of Roselle Park looked like the perfect location to move her store, which she named after her daughter, Sheila Fashion.
A few months later, in February, she opened her store at 115 Chestnut Street, right off of Westfield Avenue. Selling women’s clothing such as dresses, blouses, pants, Colombian style jeans, purses, jewelry, and children’s clothing, Sheila Fashion is opened from Monday to Friday from noon to 8 p.m. and from 10 a.m. to 6 p.m. on Saturdays.
“We’re all beautiful,” Azalia stated about the women who come through her door, “It’s my job to tailor a style that compliments their features.”
With an emphasis on personalized service, Azalia confers with her clientele on a one-on-one basis. If something she knows would be perfect for her customer but is not in stock, she would be more than willing to order it. She also keeps her eyes open for any upcoming fashion that might be of interest to a patron.
The store has a welcoming parlor area in the front for consultation and conversation as well as a fitting room in the back. Even though Azalia does not offer on-site tailoring services, she has recommended her clientele to visit Carmen Tailor around the corner on East Westfield Avenue.
Azalia looks forward to being a part of Roselle Park and to offer, as she stated, “High end clothing at reasonable prices.”
Sheila Fashion is located at 115 Chestnut Street. Their phone number is (908) 445-8751.
