The newest member of Roselle Park’s business community, Peace Of Cakes, will be holding a Grand Opening weekend from Friday to Sunday – November 19-21. Owner Lindsey Mills, who is also baker and decorator, moved back to her home state after attending college in Georgia to start her business.
“We’re calling it a bakery/cakery,” was how Lindsey classified her business. Along with Erika Palmaffy, who is known as Lindsey’s ‘right-hand woman’, the decorators have used their artistic background to design edible works of art. Their customized cake designs, some of which can be seen on their web site (www.peaceofcakes.com), have ranged from a 36-inch square two-tier Disney princess castle theme cake with two flanking three-tier cakes to a building replica for a company’s anniversary to a typewriter.
Having met while working together in a pottery studio, Lindsey and Erika now handle all aspects of the business, including the design creations and baking – which is done on-site. Before Roselle Park, Lindsey and Erika built up their clientele base, which has grown over the three years since starting, through positive word-of-mouth and their website orders. With the addition of a storefront, they plan to expand their operation to include other kinds of pastries, cookies, pies, and cakes.
In making her decision to come to Roselle Park, Ms. Mills saw the best of both worlds – Roselle Park’s small-town feel with its easy access to the metropolitan area, “It’s right between the Turnpike and the Parkway. I have a lot of clients over in Hoboken and Weehawken and down south in Toms River. It’s a good location.”
Even though a majority of their business will be dedicated to filling orders, they will be selling pastries and coffee for walk-in customers. Peace Of Cakes recommends that cake orders be made two weeks in advance but last-minute cakes are a possibility, “Depending on the size (of the cake) and how busy it is, we definitely take last minute orders. We also will be able to sell pastries to people passing by.”
Located at the corner of East Lincoln Avenue and Hemlock Street, Peace Of Cakes will be open Tuesday – Friday from 8 a.m. to 6 p.m. with hours on Saturdays being 10 a.m. – 6 p.m. and Sunday 10 a.m. – 2 p.m. They will be closed on Mondays.